“Since the pandemic, drug overdose deaths in Wisconsin have climbed by more than 48%. In response, Milwaukee County Behavioral Health has partnered with nine local nonprofits, including Running Rebels, to encourage teens to talk about drugs and alcohol with friends and family (“frienderventions”). Together, they’ve created the campaign called Mission Over Addiction.

The campaign will include traditional advertising like radio and outdoor ads, social media, and a website with resource links to help teens carry out “frienderventions” – or interventions with friends and peers who may have a drug or alcohol addiction. They’ve also enlisted help from teens themselves who have produced a music video that is meant to reach out to other teens via outdoor projections and social media.”

Find more from Mission Over Addiction (USA, February 2022)