Be an Underdrinker this Christmas… it looks good on you!

“The Thunder Bay District Health Unit has revitalized a campaign aimed at encouraging people to consider limiting their alcohol consumption during the winter holiday season.

The multimedia campaign was originally developed in 2015 in collaboration with local software company Qwantech.

While there are messages that are relevant for people of all ages, the primary target audience is mainly young adults in their mid-20s to mid-30s, according to public health officials. It was with this younger audience in mind that the animated Underdrinker character was created.”

Read more from CBC News (Canada, December 2018)

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