“Ola, one of the world’s largest ride-hailing platforms, reaffirms its commitment to prevent drunk driving with the launch of the 2018 edition of its flagship #PeekeMatChala campaign. For the third consecutive year, after the initiative was first launched in 2016, Ola is pursuing its dedication to making roads safer through a social media campaign amplified with a series of awareness and on-ground activation drives at airports and malls across India. These activations are aimed at urging patrons to take a pledge to abstain from drinking and driving and party responsibly this holiday season.
Continuing the fun approach to addressing the issue, this year’s edition of #PeekeMatChala takes a musical route through the launch of a captivating party rap.”

Read more from Daily Hunt (India, December 2018)