Vinmonopolet’s campaign highlights a simple but important message: do not buy alcohol for anyone under 18. Using the idea of “langeangst,” a play on the Norwegian word for hangover anxiety, the campaign points to a different kind of worry, not the anxiety someone may feel after drinking too much, but the more serious concern that follows when an adult has bought alcohol for someone else and no longer has any control over what happens next.

The campaign stresses that young people who receive alcohol from parents, older siblings or other adults drink more and more often than those who do not. It also warns that intoxicated young people face a greater risk of accidents, violence, unwanted sex and having negative images shared on social media. For those under 18, alcohol can carry especially serious consequences, making the adult decision to say no an important form of protection.

Vinmonopolet also reminds the public that Norwegian law prohibits buying alcoholic drinks over 22 percent on behalf of anyone under 20, and other alcoholic drinks for anyone under 18. The message connects directly with Vinmonopolet’s wider role in Norwegian alcohol policy: responsible sales, no sales to minors or visibly intoxicated people, no push for increased sales, and limited availability as a way to reduce alcohol-related harm. As the campaign puts it clearly: thank you for saying no.

Find more from Vinmonopolet (Norway, 2026)