“The Royal Life Saving Society UK (RLSS UK) has shared its concern ahead of the festive period as it launches its Don’t Drink and Drown campaign on Monday 21st November.
Statistics from the Water Accident Incident Database (WAID) from the National Water Safety Forum for accidental drownings between 2017-2021, show that the South East ranks joint second in the UK, with the North West, for the highest number of alcohol/drug related drownings in 16-25 year olds.
Hoping to avoid a spike in tragedies
The South East saw 11 alcohol/drug related drownings during this period and the charity fears that the winter months, which typically sees an increase in partygoers, will result in a spike in tragedies.
Don’t Drink and Drown will begin on Monday 21st November and run until 18th December. The campaign usually targets those who will be enjoying the festive period with their friends and family, but with the home nations of England and Wales both qualifying for the tournament, the charity wants to encourage everyone who is heading out this winter to take extra care.
Understanding the risk of risks drinking near water
Don’t Drink and Drown is RLSS UK’s national campaign that encourages smart decision making whilst being drunk and the risks of drowning if near water.
It particularly targets individuals to be responsible for their friends if they have had too much to drink; #BeAMate and help them to return home safely.”
Read further from On The Wight (UK, November 2022) and visit Don’t Drink and Drown campaign