Ahead of FASD Awareness Day on 9 September, Forward Leeds is encouraging organisations and communities to share a clear message through its “No Thanks, I’m Pregnant” campaign: there is no known safe amount of alcohol to drink during pregnancy. The campaign aims to increase awareness of the risks associated with alcohol exposure during pregnancy and to make accurate, practical information easier to share.

At the centre of the campaign is a series of short awareness films designed for social media, websites, newsletters and staff communications. The films present everyday situations in which people discuss alcohol and pregnancy, helping to translate health guidance into conversations that may happen between partners, families and friends. Forward Leeds is inviting organisations to share the films around FASD Awareness Day and use them to start wider discussions in their communities.

The three films approach the issue from different perspectives. “Kitchen Conversation” follows a couple discussing stopping alcohol while trying for a baby and recognising that development begins very early in pregnancy. “Mother’s Tale” focuses on a mother learning that alcohol passes through the placenta and that no safe level of alcohol use during pregnancy has been established. “Solidarity” shows a partner choosing alcohol-free drinks as well, underlining that supporting an alcohol-free pregnancy does not have to be the responsibility of the pregnant person alone.

This emphasis on shared responsibility is an important part of the campaign. Partners, friends, families and wider communities can all help by supporting alcohol-free choices, reducing social pressure to drink and making alcohol-free options normal and easy to choose. The campaign therefore combines a clear prevention message with a broader call for supportive environments around people who are pregnant or planning a pregnancy.

More information and campaign materials are available from the No Thanks, I’m Pregnant website at alcoholandpregnancy.org.uk. (UK, September 2026)