“Initially created for the 2018 National Traffic Week, with the motto defined by Contran’s (National Traffic Council) resolution 722: “We are the traffic”, the campaign gains strength this year, effectively in the actions of the Dry Law operations.

Developed by agency F&Q Brasil for the National Road Safety Observatory, the campaign “When you drink and drive, someone always HURT,” is free for all society, since the goal is to widely disseminate the warning that the combination of alcohol and driving causes serious accidents, besides causing death and leaving irreparable damage to society.

The campaign pieces include magazine ads, billboards, bus shelters, posters, posts and filters for social network profiles. Produced with several actors representing the feeling of sadness caused in victims of traffic accidents.”

Find more from National Road Safety OBSERVATORY (Brazil, 2018)