“The Gaelic Athletic Association (GAA) launched in partnership with the Tomar Trust and supported by the HSE a new campaign ‘Your Game, Your Brain’ designed to increase awareness amongst members of the impact of alcohol on a still developing adolescent brain.

To increase awareness of the effects of alcohol both on sporting performance and brain health, the social and digital media campaign seeks to tap into young athletes’ love of sport and their desire to be the best they can be. The campaign video utilises the notorious fitness ‘Beep Test’ as a vehicle to translate what could be a complex message into something more relatable to the sporting audience.”

Find more from GAA (Ireland, October 2021)

Did you know your brain continues to develop until you’re 25? Consuming alcohol can impact your mental flexibility, motor skills and coordination. #yourgameyourbrain

— The GAA (@officialgaa) October 5, 2021