“Break taboos about alcohol problems and treatment and get more Danes to take the step and seek help. That is the goal of this year’s alcohol campaign in week 40 2021.

140,000 Danes are dependent on alcohol, but only 17,000 are in treatment each year. At the same time, almost 600,000 Danes – 1 in 5 – drink more than the Danish Health and Medicines Authority’s recommendations, which means that they have an increased risk of becoming addicted.

Therefore, this year’s alcohol campaign helps break down taboos about alcohol problems with the message “More than you think – alcohol problems affect everyone”.“

Find more from Alkohol & Samfund (Denmark, October 2021)