“The Alcohol.Think Again ‘One Drink’ campaign is a joint initiative between the Mental Health Commission (MHC) and Cancer Council Western Australia, and forms one part of a broader Preventing Fetal Alcohol Spectrum Disorder (FASD) Project led by the MHC.

Alcohol use in pregnancy can cause miscarriage, stillbirth and permanent damage to the brain of the developing baby, resulting in a range of severe and lifelong physical, mental and behavioural disabilities known as FASD.

FASD are the leading preventable cause of non-genetic, developmental disability in Australia, and there is concern that as many as 2% of all Australian babies may be born with some form of FASD.

Over half (58%) of Western Australian’s report being aware of FASD, but one in four (25%) associate FASD with the consumption of large amounts of alcohol during pregnancy. Less than one in four (38%) believe low levels of alcohol use can result in a baby being born with FASD.”

Find more from Alcohol.Think Again (Australia, January 2021)