“Alcohol marketing is all around us all the time. Whether it’s sponsoring the World Cup, the Scottish Professional Football League or festivals like Trnsmt, advertising on TV, billboards, branded merchandise, online promotions or alcohol displays in shops. It makes us think positively about alcohol and encourages us to drink more. It’s clever, it’s insidious, and it affects us all. However, some groups of people are particularly affected. People with alcohol dependence experience disproportionate harm from alcohol and are more susceptible to its marketing. For those in recovery, alcohol marketing can be a trigger which threatens their recovery and can alcohol marketing can be a trigger which threatens their recovery and can cause relapse.

That is why AFS is keen to bring the voices of people in recovery into conversations about marketing.”

Find more from Alcohol Focus Scotland (Scotland, January 2023)

Find more about alcohol marketing HERE