“98% of all Belgians know exactly what BOB means. Nevertheless, Belgians continue to drink and drive. Still one out of five road accidents is due to alcohol.

That is why Belgian Traffic Institute VIAS and the organisation Parents of Road Victims are launching a remarkable campaign: in addition to the well-known Bob key ring for responsible drivers, the police will also hand out key rings to drivers who did drive under the influence. No Bob key rings of course, but key rings with the names of children who fell victim to a driver driving under the influence: Axelle, Corwin, Nathan, Laetitia …”

Read further from LBBOnline (Belgium, 2021)

Visit also Belgian Traffic Institute VIAS