Sober October / Sweden

“We question the strong alcohol norm based on the motto “Drink less – Discover more” to make us all reflect and talk more about this. Our aim is to make the non-alcoholic drinks feel at least as obvious as the alcoholic ones.

The sober alternatives should be given as much weight as those with alcohol to break the casual drinking culture. In October, we challenge the alcohol norm, drink less and discover more!

The core of Sober October is about taking a white month and abstaining from alcohol. We do this mainly to reflect and think about our own relationship to alcohol and how we are affected by the norms that are linked to it. But we also do it to promote a healthier life and create more room for more choices than alcohol in society.”

Find more from (Sweden, 2021)

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