“n France, driving under the influence of alcohol remains one of the leading causes of road accidents, a phenomenon which particularly affects young people. Almost a quarter of fatal accidents among 18-24 year olds is in fact caused by alcohol consumption. The Road Safety (SÉCURITÉ ROUTIÈRE) spot, broadcast in the cinema and on social networks from December 13, 2017, committed to adopting this “Sam attitude” which commands respect. We cannot say it enough: getting organized and appointing a SAM before each outing is essential.”

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