“While the French will reduce the constraints weighing on their travel, Road Safety (Sécurité routière) encourages them not to forget what really matters to them when they are on the road.
Through a new campaign, all are invited, launched on December 15, to become aware of the value of the small and grand pleasures of life not to lose them. Playing with her children, making love, listening to Véronique Sanson in her bath … so many happy moments staged through four films directed by Arnaud Desplechin that remind everyone of the importance of respecting the rules on the road.
By celebrating our deepest desires, Road Safety invites us all not to give in on the road to the temptation of the most futile, the most immediate.”
Find more from Sécurité routière (France, December 2020)