“Studies show that the more alcohol ads kids see, the better the chance they will drink and in many cases binge drink. The younger a person starts drinking, the bigger the probability that person will be a customer for life who will experience significant alcohol-related harm.

The billions Big Alcohol spends advertising alcohol during sporting events leads to increased underage drinking as well as turning fun filled family events into drunken, potentially violent experiences. Millions of youth will see feel-good beer ads this Sunday, pitching Budweiser, Bud Light, Michelob Ultra, Stella Artois, Copper Lager and Bon & Viv Spiked Seltzer at the biggest football game of the year with the largest worldwide audience.”

Find more from alcoholjustice.org (USA, January 2019)