The End Alcohol Advertising in Sport campaign calls for alcohol advertising to be phased out of professional sports. This is an initiative by the Foundation for Alcohol Research and Education, supported by health organisations across Australia.

“Millions of Australian children and families watch the AFL, NRL, and cricket; sports which are saturated with alcohol advertising. So much so that it’s becoming impossible to know where the game ends and the alcohol marketing begins.

Yet all the evidence shows that exposure to alcohol advertising is associated with young people drinking more and from an earlier age.

That’s why we’re calling for an end to alcohol advertising in sport. Let’s protect our kids by removing alcohol brands from Australia’s favourite games.”

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