Alcohol changes perceptions

The latest wave of the alcohol prevention campaign, “How much is too much?” seeks to sensitise the public to the downside of alcohol consumption and to inform it on the associated risks and dangers.
The new campaign film deals with the temptation to use alcohol in order to feel liberated and truly cool at long last. For many – especially younger – people, this is why they drink ever greater amounts of alcohol. At such moments, health risks and the possibility of accidents are rated as less important. The aim of the film is to motivate people to reflect on their behaviour when they have had a few drinks. For instance, what effect does alcohol have on me? Do I notice when my behaviour becomes embarrassing, careless or a risk to myself and to others? How much is too much for me?
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By Federal Office of Public Health and its partners, Switzerland

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