Connecticut’s Department of Transportation (CTDOT) is taking a firm stance against impaired driving with its latest campaign, On the Line. The message is clear: when you drink and drive, everything is at risk—your money, your job, your freedom, and even your life. The campaign highlights the severe consequences of impaired driving, from arrests and financial burdens to the tragic loss of lives. With a sobering statistic that 38.5% of fatal crashes in Connecticut involve an impaired driver—well above the national average—this initiative aims to remind drivers of the real dangers on the road.

Through a combination of enforcement and public awareness, On the Line reinforces the importance of responsible decision-making. The campaign features a compelling video where a routine sobriety test leads to an arrest, showing just how quickly a poor choice can derail a life. Connecticut law is strict—driving under the influence results in immediate arrest, vehicle impoundment, and significant legal penalties. Those caught may face license suspension, hefty fines, probation, or even more serious charges if their actions result in injury or death.

The campaign is part of a broader effort, including Drive Sober or Get Pulled Over and Buzzed Driving is Drunk Driving, aimed at reducing impaired driving through high-visibility enforcement and targeted messaging. Ads are strategically placed across TV, radio, social media, and even video games, reaching key demographics most at risk. CTDOT’s commitment to preventing drunk driving is not just about legal repercussions—it’s about saving lives. Before getting behind the wheel, the question drivers must ask themselves is: what’s on the line?

Find more from CTDOT (USA, February 2025)