“The New York State Office of Addiction Services and Supports (OASAS) today announced the launch of a new statewide awareness campaign to direct the public to critical addiction resources and help reduce overdose rates and save lives. The campaign will saturate regions across New York utilizing billboards, broadcast radio and tv, transportation systems, digital services, and other non-traditional mediums.
“More than 2 million people in New York State are living with some form of addiction. This campaign is part of our ongoing efforts to educate the public about OASAS services and ensure that they can access tools and resources,” OASAS Commissioner Chinazo Cunningham said. “Alcohol consumption, gambling and fatal overdoses have all increased in recent years. OASAS is working to save and improve lives through a comprehensive and innovative system of care that can meet the needs of individuals and families across the state.”
The campaign will raise awareness that addiction services and supports are available right now in every region of the state. The new agency tagline, “Every Step of the Way,” highlights that the OASAS system consists of prevention, treatment, harm reduction, and recovery supports to help meet individuals where they are, at any level of need.”
Read further from New York State´s Office of Addiction Services and Supports (USA, October 2022)