“We’re rooting for you no matter who you are.
At Vinmonopolet, we want everyone to be who they want to be. That’s why we’ve filmed six strong people between 18 and 25 years old, who have made a clear choice to be themselves. Identification is proof that you are you. Be proud of who you are. Show identification without being asked when you are under 25 years of age.”
Find more from Vinmonopolet´s campaign Vis leg (Norway, September 2022)