“As part of the Drug Enforcement Administration’s Red Ribbon Week campaign, DEA and the Substance Abuse and Mental Health Services Administration are cosponsoring this Campus Video PSA Contest for colleges and universities to promote the importance of preventing alcohol and drug misuse among college students.
After drug traffickers murdered DEA Special Agent Enrique “Kiki” Camarena in 1985, Red Ribbon Week has become an annual event highlighting the importance of preventing drug misuse in our nation’s schools and communities. Each year from October 23–31, people across the United States show their commitment to a healthy, drug-free lifestyle by wearing or displaying the Red Ribbon.
The University of Miami is one of the two schools that won first place in the 2020 Red Ribbon Week Campus PSA Contest!
As part of the annual contest, launched in 2016, colleges and universities that entered produced a 30- to 60-second antidrug video PSA focusing on the dangers of alcohol and drug misuse among college students.”
Find more from Campus Drug Prevention (USA, 2021)