“The Know When. Know How. campaign was built around positive and informative messages to help parents better understand the issues of underage drinking and the harm alcohol can cause. Communications like this website and the media campaign that likely led you here are filled with facts and tips to help parents have ongoing conversations with their kids about underage drinking.”

“Most parents tend to think their kids don’t listen to them about underage drinking. But according to the National Institute on Alcohol Abuse and Alcoholism, the number one reason kids choose not to drink is because their parents disapprove. In fact, 80 percent of teens say their parents are the biggest influence on their decision of whether or not to drink.”

Find much more from Know When. Know How. (USA, 2021)