“The “Don’t drink and drive“ Lotus print ads were launched across social media, Weibo and Wechat as social posters, during the spring festival in China, where drinking alcohol is usually part of festivities and family gatherings.

The ads were created to remind people how important it is not to drink and drive. While that seems an obvious thing, people, sadly, still need to be reminded.”

Read more from Branding in Asia (China, 2020)
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