“It is estimated that 25–35% of women in Ukraine consume alcohol during pregnancy. As a result, the country has one of the highest rates of fetal alcohol syndrome cases (50 cases per 10 000) in the world. This concerning situation has spurred a nationwide campaign to inform pregnant women about the devastating effects of alcohol on the fetus.

The “Virgin” Pregnancy communications campaign aims to reduce alcohol consumption during pregnancy. It is implemented within the framework of Noncommunicable Diseases: Prevention and Health Promotion in Ukraine, a joint project of the Ministry of Health of Ukraine and WHO, supported by the Swiss Agency for Development and Cooperation.

As part of this campaign, 9 Ukrainian gynaecologists took part in an educational art performance to highlight that even minimal amounts of alcohol consumed by a pregnant woman put the unborn child at risk.”

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and visit campaigns WEBSITE (Ukraine, June 2019)