“Our boss has finally met someone in his leauge. Docking is an art form best practiced sober.
This video was made for AV-OG-TIL a Norwegian NGO, working to reduce the harmful effects of alcohol. The aim is to raise awareness around the dangers of intoxication in situations like operating a boat, driving a car, when pregnant or together with children.”
Find more from AV-OG-TIL (Norway, June 2018).
“The message of sober boating has gone all over the world. The films have reached over 38 million viewings (that we know of), and has been shared more than 384 000 times on Facebook.
Too many of those who die yachting in Norway are intoxicated (at least every third of those who died last year). These PSAs have made thousands of Norwegian boaters stop drinking when in a boat.
The man who portrays the boss, Jo Gill Næss, is an engineer in the oil industry. “Dock like a boss” was his first assignment as an actor. He is still a boss. His companion, Lene Røkke Mathisen, is a coastal manager.”