Redefine Your Life

“The alcohol industry is built around advertising that links drinking with having fun.

Spuds MacKenzie was the Bud Light party dog, not a party downer.

Yellow Tail wine had its kangaroo mascot hanging out at the beach and tearing it up as a disc jockey at a rooftop party.

And actor Kiefer Sutherland urges people to have no regrets while pushing Jose Cuervo tequila.

But the Ohio Division of Liquor Control is challenging those messages with a new awareness campaign that emphasizes that an exciting life doesn’t have to revolve around alcohol and drinking to excess.

The campaign, called “Redefine” — as in redefining how people, especially youths, view drinking — began this week, with the state rolling out the website, along with dedicated Facebook and Instagram pages.”

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