“The alcohol industry is built around advertising that links drinking with having fun.
Spuds MacKenzie was the Bud Light party dog, not a party downer.
Yellow Tail wine had its kangaroo mascot hanging out at the beach and tearing it up as a disc jockey at a rooftop party.
And actor Kiefer Sutherland urges people to have no regrets while pushing Jose Cuervo tequila.
But the Ohio Division of Liquor Control is challenging those messages with a new awareness campaign that emphasizes that an exciting life doesn’t have to revolve around alcohol and drinking to excess.
The campaign, called “Redefine” — as in redefining how people, especially youths, view drinking — began this week, with the state rolling out the website http://www.RedefineOhio.org, along with dedicated Facebook and Instagram pages.”
Read further from Ohio.com