DrinkWise: The making of a beer ad

“Alcohol Truth is a Foundation for Alcohol Research and Education (FARE) campaign that puts the facts at the forefront of discussions on alcohol. Alcohol Truth will explore alcohol industry efforts to counter evidence-based strategies to tackle alcohol harm in Australia.

This video draws attention to the deficiencies of the new DrinkWise advertisement ‘You won’t miss a moment if you DrinkWise’ (youtu.be/C5JkWL2Xb2M) and highlights the true nature of DrinkWise as a social aspects public relations organisation (SAPRO) which is run and financed by the alcohol industry.”
Find more from Alcohol Truth (FARE, Australia)

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