“The new campaign for FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution whose Honorary President is Her Majesty Queen Letizia and has a fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to individual and collective responsibility as the only way to deal with this problem.

In other countries, everybody knows the popular saying: “it’s easier said than done.” In Spain, they have a similar saying: “del dicho al hecho hay mucho trecho.” It emphasizes the fact that from words to action is a long road to walk. This long road is what the Spanish call “trecho.””

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Campaign website: https://www.eltrecho.com/ (Spain, February 2018)