“As many as 70 000 children grow up in a family burdened by alcohol. So let´s allow their hobby to be alcohol-free time.”

Alko in cooperation with the Finnish Olympic Committee. (Finland, February 2018). #lapsentaakka

“The A Child’s Burden campaign seeks to spark off debate about whether even moderate alcohol consumption is appropriate in all circumstances, such as those involving children’s hobbies.

An estimated 70,000 Finnish children grow up in a family in which at least one parent has a serious alcohol or drug problem. These children and young people also participate in sports and hobby groups. A study shows that more than half of those aged 9-15 took part in club activities in 2016. A personal hobby can provide a child whose family drinks too much with an important respite from their daily life in the shadow of alcohol. Adults who generally consume alcohol in moderation but occasionally indulge without heeding the needs of children can be problematic.”

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