“The Know When. Know How. campaign was built around positive and informative messages to help parents better understand the issues of underage drinking and the harm alcohol can cause. Communications like this website and the media campaign that likely led you here are filled with facts and tips to help parents have ongoing conversations with their kids about underage drinking.
Underage drinking is a serious problem across the United States. Research from the Substance Abuse and Mental Health Services Administration (SAMHSA) shows that 80 percent of children feel that their parents play a major role in their decision to drink or not drink.1 That statistic guided our research to focus on understanding what parents in Pennsylvania think and believe about alcohol and underage drinking.”
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