“Tell your friends not to drink and drive this festive period; that’s the message from the UK Government Department for Transport’s latest THINK! campaign.
For this year’s campaign, which runs from now until January 1, 2018, THINK! has teamed up with radio station Kiss FM’s presenting duo Rickie and Melvin, who will be urging young adults to encourage their friends not to get behind the wheel after drinking. The radio presenters will also front videos for Kiss FM’s social media channels, with its audience almost a third more likely than the average person to enjoy a night out in a pub.
A further radio advert, which will run in England and Wales, uses the message “mates don’t let mates drink and drive”. It highlights the fact that friends will say anything to each other, except to stop them from drink driving.”
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Listen to the Radio clip HERE