Football is a huge part of Texas culture and TxDOT seeks to encourage fans to enjoy the big game in a responsible manner by planning ahead for a safe ride home especially when game-day drinking is involved. To continue focusing on the issue of impairment, TxDOT developed the Plan While You Can Statewide Impaired Driving Football Campaign to encourage fans to kick off the game with a plan to get home safe before enjoying the football games and parties where drinking may occur. The campaign aims to reduce the number of DWI-related traffic crashes occurring on football game days when a Texas college or professional team is playing.

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