We drink more alcohol on normal weekdays. Just look at Instagram, Facebook or pass an outdoor cafe on a Tuesday evening.
But the knowledge that there are risks even with the “continental everyday drinking” is low. For example it is not uncommon that people get addicted even by drinking little and often. And worse you get if you combine everyday drinking with classic Swedish manner when the weekend comes.
With this film IQ would encourage people to think about their own drinking.
By IQ, Sweden – http://www.iq.se/http://www.iq.se/