Grow Up

Research shows that around half of West Australians are not convinced that low-range drink driving (i.e. driving with a BAC between 0.05 and 0.079) is risky behaviour. Furthermore, 19% think it is acceptable to drive if you feel sober. The ‘Grow Up’ campaign addresses the issue of being just over the limit. It portrays children re-quoting the excuses that drink drivers commonly use to validate their actions – reminding drink drivers that their behaviour is dangerous and immature.

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