Talk. They Hear You.

SAMHSA’s “Talk. They Hear You.” Underage Drinking Prevention National Media Campaign aims to reduce underage drinking among youth ages 9 to 15 by providing parents and caregivers with information and resources they need to start addressing the issue of alcohol with their children early. “Talk. They Hear You.” features a series of TV, radio, and print PSAs in English and Spanish. The PSAs show parents “seizing the moment” to talk with their children about alcohol. By modeling behaviors through these PSAs, parents can see the many “natural” opportunities for initiating the conversation about alcohol with their children. To learn more, visit http://1.usa.gov/13n1N4g.



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