No Alcohol in Pregnancy is the Safest Choice

The ‘No Alcohol During Pregnancy is the Safest Choice’ campaign, originally launched in June 2012, is the first West Australian campaign to target alcohol use during pregnancy in the general population.

The campaign messages were based on findings from the Healthway and National Health Medical Research Council (NHMRC) funded research conducted by Edith Cowan University with pregnant women and women of childbearing age in Perth, which identified communication messages to increase women’s intentions to abstain from alcohol during pregnancy. The key message of the campaign was based on the NHMRC recommendation that for women who are pregnant, or planning a pregnancy, not drinking alcohol is the safest option.

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