The Alaska Department of Health has launched a new public health campaign, Next Move, during Mental Health Awareness Month. The campaign is aimed at young adults aged 18 to 25 and focuses on building healthy coping strategies, supporting mental health, and connecting people with substance use resources. Its central message is simple and non-judgmental: “No pressure, just options.”

The campaign comes at a critical life stage, when many young adults are dealing with stress, new responsibilities, peer influence, and greater independence. According to the 2023 National Survey on Drug Use and Health, alcohol and marijuana use often begins at younger ages, while substances such as opioids, stimulants, and hallucinogens typically begin around age 21. The Alaska Department of Health points to young adulthood as an important window for prevention, before substance use risks escalate.

Next Move brings together tools, personal stories, and practical resources to help young adults explore their options. The campaign includes information on being “sober curious,” cutting back, finding treatment, accessing peer support, using online resources, and seeking help for mental health and substance use together. It also highlights everyday coping strategies such as connecting with others, practicing mindfulness, finding community, or reaching out for professional support.

The campaign was shaped by input from young adults and community partners across Alaska, including people who use substances and people in recovery. The State of Alaska Department of Health launched Next Move in partnership with the Alaska Native Tribal Health Consortium, the National Alliance on Mental Illness, and Recover Alaska. The campaign website, NextMove.alaska.gov, presents itself as a confidential resource hub where young adults can explore support at their own pace.

Find more from Department of Health (USA, May 2026)