The government of Gibraltar (HMGoG) has launched a public awareness campaign, Know the risks, to educate the public about the dangers of cocaine use. With a rise in cocaine consumption during festive celebrations, the campaign emphasizes risks that are often overlooked, such as the formation of a potentially lethal substance called cocaethylene when cocaine is consumed with alcohol. Cocaethylene significantly increases the chances of heart attacks and strokes, especially in younger individuals. This issue has become particularly pressing after a cocaine-related death in Gibraltar involving a 19-39-year-old male.
Health professionals warn that the dangers of cocaine extend beyond the drug itself. Cocaine is frequently mixed with harmful substances, including fentanyl, arsenic, lead, and banned painkillers like phenacetin, all of which heighten the risk of overdose, poisoning, and long-term health complications such as kidney damage or cancer. Other common additives, such as local anesthetics like benzocaine, can cause severe heart and neurological issues. The campaign stresses the unpredictability of drug composition, urging the public to avoid these life-threatening risks.
To support the campaign, the Gibraltar Health Authority (GHA) has expanded resources for individuals seeking help. Additional appointments are available at the Primary Care Centre for consultations about reducing or quitting drug use. Treatment options range from home detox programs to residential care at Bruce’s Farm. For further information, the campaign recommends trusted resources like Talk to Frank and encourages individuals to seek support from the Care Agency for addiction-related challenges.
Find more from The government of Gibraltar (Gibraltar, December 2024)


https://platform.twitter.com/widgets.jsHMGoG has launched a public awareness campaign highlighting the dangers of cocaine use.
— HM Govt of Gibraltar (@GibraltarGov) December 14, 2024
Full PR – https://t.co/uj8TF2KuRG
Further information is available at: https://t.co/pUyUhIQySm pic.twitter.com/fQnlapncOT