“That’s the question motorists are asked every summer when the Danish Road Safety Council and local authorities put up roadside posters. The posters are designed to get motorists thinking about how they’re going to get home from a party – and ideally planning for it before they’ve even set off.

The posters are designed to look like the police breathalysers they use for drink-drive checks. In this way, the posters are a reminder to drivers not to get behind the wheel if they have any doubts about their blood alcohol level.

Number of deaths in alcohol-related accidents between 2017-2021
163 good reasons to stop drink-driving. Fortunately, the number of people killed and seriously injured in road accidents is falling, but we are not there yet. Look out for each other and stopspritkørsel (#stopdrunkdriving).”

Find more from Rådet for Sikker Trafik (Denmark)