Rethink the Drink

“Rethink the Drink is a new brand from the Oregon Health Authority (OHA) that aims to change the conversation about excessive alcohol drinking and how excessive alcohol use harms communities in Oregon. The statewide campaign will launch in Summer 2022 and include:
• Website:
• Statewide TV, radio, online and newspaper advertisements
• Facebook and Instagram pages
• Information for county health departments, community-based organizations, and Tribes to localize the campaign for their communities

The alcohol industry provides thousands of jobs for Oregonians who make some of the world’s finest beers, wines and spirits. It fuels livelihoods and brings us together. At the same time, excessive drinking imposes heavy costs on all of us whether we drink or not – from children and families to businesses and communities.”

Find more from Rethink the Drink (USA, July 2022)

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