“The California Department of Alcoholic Beverage Control (ABC) released the “Keep Youth Safe”Opens in new window underage drinking prevention campaign. The campaign emphasizes the dangers of selling or furnishing alcohol to people under the age of 21 because too many of them are dying in alcohol-related crashes.
Mothers Against Drunk Driving (MADD) and Students Against Destructive Decisions (SADD) have joined ABC to publicize the campaign that includes a Public Service Announcement (PSA) video.
The “Keep Youth Safe” message is being released in the first week of April’s Alcohol Awareness Month when the entire country recognizes problems associated with alcohol misuse, including the dangers of underage drinking.”
Read further from ABC (USA, April 2022)