“It can be hard sometimes when you want to live a life that is different from the mainstream. I realized that around 5 years ago when I decided to give up alcohol. People have a number of different reasons as to why they decide to completely give up or give alcohol a break, and mine was wanting to start a family.

However, it turned out to be much more difficult than I had initially thought. With every get together with friends, at a dinner party or during any other social engagement, I felt left out. There were no premium quality non alcoholic drinks for adults that were not a sugary or sweet option. In time, I was thrilled to see the NOLO category emerge in the UK and I took an active role in supporting all the incredible brands who were launching non alcoholic drinks for adults.”

Read more about the first marketplace for premium non alcoholic drinks in United Arab Emirates (July 2021).