“Once again this year, the Government of Quebec is deploying an all-terrain vehicle (ATV) safety awareness campaign. A new, more impactful approach will capture the imagination and highlight the pleasure of mountain biking while recalling the risks associated with practice:
“You feel alive when you’re mountain biking. Don’t make it kill you.
Speed, alcohol, drugs: NEVER on a mountain bike!”
Indeed, speed, alcohol and drugs are the main causes of collisions and deaths in off-road vehicles in Quebec.”