“Alcohol is a Drug Too! was the theme for Drug Action Week in 2008 and 2009. From this theme DEN ran a Tasmanian Mass Media Campaign aimed to raise awareness around the harms of alcohol through promotion of the messages “Alcohol Is A Drug Too!”

The DEN ran a youth poster competition across Tasmania during Drug Action Week in 2009 to create a range of peer targeted posters to raise awareness of the Alcohol is a Drug Too! message. Five posters were selected to feature in a Tasmania mass media campaign promoted through metro bus advertising, back of public toilet doors, Facebook, t-shirts, billboards, newspapers, select magazines and posters placed in educational institutions and community libraries. Outcomes of the project included the distribution of 7000 posters and almost 83 million estimated exposures to campaign advertising and materials.”

Find more from Drug Education Network (Australia, 2009)