“Infertility is often framed as a female issue. As a result, men have largely been absent from this discussion, despite the research showing that they are the culprit in nearly half of all infertility cases. Recent studies indicate the need for increased male awareness as sperm counts, in western males, have decreased by 50% in the last 40 years. The reason for this is multifactorial, but studies have found a strong link between alcohol consumption and reduced fertility. Are we drinking ourselves to extinction?

This project was designed by Mike Kenyon, a Graphic Communication & Illustration student currently in his final year at Loughborough University in the United Kingdom.

The project is purely conceptual and was not produced in association with, or endorsed by, Alcohol Change UK.”

Find more from World Brand Design Society (UK, 2021). The World Brand Design Society is a professional community that benchmarks and awards creatives and creative businesses in the fields of corporate and consumer brand design.