“Christmas is approaching and with it Christmas parties and deep traditions where alcohol consumption is often a natural part of it. Unfortunately, some children associate holidays with alcohol and insecurity. It is important to remember that children notice a difference in adults long before we even see it.

15 per cent think others will drink more this year

A survey conducted by Respons Analyze on behalf of Av-og-til and Vinmonopolet shows that 15 per cent of us believe that others will drink more alcohol with children present as a result of the pandemic.

Give the children a safe and merry Christmas

It is this insight that is the background for Vinmonopolet’s new campaign. We want children to experience a safe and merry Christmas. Therefore, we give all parents, uncles, aunts and grandparents a piece of caring advice to have a responsible relationship with alcohol when children are present.”

Find more from Vinmonopolet (Norway, December 2020)