Drop a drink size

“This campaign is all about raising awareness of how drinking too much alcohol can negatively impact your health, not only due to the units, but the calorie content too.

This integrated campaign was supported through a variety of media channels through press, posters, online banners, social media, website and the Fewer Units app, which aimed to challenge our target audience to think about their drinking habits more carefully.”

Find more from We are Brave (UK, 2014)

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