“This campaign is all about raising awareness of how drinking too much alcohol can negatively impact your health, not only due to the units, but the calorie content too.

This integrated campaign was supported through a variety of media channels through press, posters, online banners, social media, website and the Fewer Units app, which aimed to challenge our target audience to think about their drinking habits more carefully.”

Find more from We are Brave (UK, 2014)

Are you making this January a drier one? Here's one of the many reasons why you will #dropadrinksize by cutting down pic.twitter.com/qxplxDLnAB

— Plus Dane Housing (@PlusDane) January 8, 2015

Still trying to shed those festive pounds? Cutting down on alcohol is a great way to shed weight fast #DropADrinkSize pic.twitter.com/yuXTFQEXiw

— Fewer Units (@fewerunits) January 14, 2015