“Male drivers aged 17-24 are over-represented in drink drive related accidents. They’re also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable.
Our ‘Pint Block’ films encourage young men to intervene to stop a mate drinking before they drive. The films show mates using inventive and surreal ways to step in, with the message that a mate doesn’t let a mate drink drive.”
Find more from THINK (UK, December 2019)