“FYFA is a joint initiative aiming to reduce underage drinking and heavy episodic drinking among young people, as both strongly affect the health and welfare of Europe’s population.”

“An international review of polices relating to young people, alcohol, marketing and sports is the main deliverable of Work Package 4 of the FYFA project. The review was led by Scottish Health Action on Alcohol Problems (SHAAP) and support given by the European Alcohol Policy Alliance (Eurocare).

The review was carried out in three stages, namely, a review of academic literature; analysis of International Sporting Bodies and Federations Websites to access information on Policies and Programmes, and uniquely interviews conducted with representatives from International Bodies.

Interestingly, out of the 36 federations analysed, only 2 have banned marketing and sponsorship by the alcohol industry, 13 have ‘no policy’. Federations appear not to have considered any potential negative implications of alcohol marketing with young people. Instead, the emphasis is generally placed on the safety of people within stadiums and responsible drinking promoted.”

Find more from FYFA project (EU 2019)

#SHAAPNPL Scottish Women’s Football has announced @SHAAPALCOHOL as the new sponsor of its National Performance League, the elite level for girls’ football in Scotland. Congratulations for a strong stance on not accepting alcohol sponsorship!https://t.co/KLssQT6HlK

— FYFA – Focus on Youth, Football and Alcohol (@fyfaproject) March 13, 2019